As public perceptions regarding the recreational and therapeutic use of cannabis have changed greatly in the last twenty years, so too have the methods by which cannabis has been portrayed in society.

The most significant change in perception regarding cannabis use has come as a result of education and an increase in availability of reliable data and information regarding its potential therapeutic and non-therapeutic uses. In addition to education and access to reliable information, several other changes in perception have also occurred as a direct result of cannabis being legalized in multiple countries/regions around the world; the growth of the medical cannabis industry, and the economic and tax implications of legalizing and regulating the cannabis industry; reduced criminal penalties for the use and distribution of cannabis; increased transparency related to the safe use of cannabis; and the changing demographics and views of younger generations regarding cannabis.

Changing media coverage has also played a key role in shaping public perception of cannabis. Media coverage of cannabis has shifted from a focus primarily on the law enforcement and policing of cannabis use and distribution to a focus that includes healthcare professionals, politicians and business leaders.

In addition to media coverage, social exposure has also helped shape public perception of cannabis. As more people personally know someone who uses cannabis responsibly, it creates an opportunity to challenge the negative stereotypes that were previously prevalent.

Despite ongoing debate regarding the proper regulatory framework for the cannabis industry, and the health impacts of using cannabis, the overall nature of the conversation regarding cannabis has transitioned from a conversation based upon fear to a conversation that is more focused on informed decision making and harm reduction.

The transformation in the way in which the public perceives cannabis reflects how cultural understanding of complex issues can evolve when education, research, and real-world experience replace stigma.

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